ABB
3D Animations, Content marketing and growth hacking
Versatile animation delivers the message
The strategy
ABB and Buorre have worked closely together for years with various projects from product designing to marketing materials. Only the sky has been the limit with the animation series we have created together – one of our latest animations for Motors for explosive atmospheres has gained interest and positive, curious feedback all around the world. The end goal of the project was to create an animation which serves both internal and external needs of ABB IEC LV Motors, as it is used for both sales and marketing purposes.
The creative concept
The execution
We always keep our clients in the loop of the design by having weekly check-in calls. Creating the animation from scratch has truly been a great success, as the animation has been viewed over 21 000 thousand times in the ABB channels.
The in-depth knowledge of ABB’s business, technology, products and their client’s needs has been crucial in making animations.
The results
Customer satisfaction is something we are extremely proud of. Soile Saari, Product Marketing Specialist of ABB LV Motors, mentions: “The animation created by Buorre has been a hit. Usually, our product animations get a few thousand views, but with this version we truly exceeded the expectations!”
21 000 video views
Versatile sales material
A distinct brand outlook