For ABB, the challenge wasn't just stating that their motors are efficient—it was proving how they measure it. The starting point was a highly technical IEC standard for the "indirect method" of testing. To the uninitiated, it’s a wall of equations; to an engineer, it’s a symphony of variables. Our job was to bridge that gap.
Success in technical storytelling requires a deep partnership. We joined weekly set sessions with ABB’s professionals to mould the script and visuals simultaneously. We didn't just add pictures to words; we rearranged the narrative flow to ensure that nothing got lost in the translation and that the listener could follow the logic of the heat stabilization and load points.
But how do you visualize a loss of energy? By highlighting them in specific 3D-model components, such as stator windings, bearings, and fans. The highlighted parts are then synced exactly as the corresponding loss was mentioned in the equation. This way we turn abstract math into a physical reality, making it easy to grasp.
The “why” behind math becomes instantly more intuitive, when we map losses directly onto the 3D geometry of the motor. This turned the idea into more than just animating equations; we built a coordinated system where the placement of losses go hand in hand with the calculation which builds up along the storyline.
The result is a seamless flow where infographics and 3D models act as one. The indirect method is no longer a black box; it is a clear, step-by-step journey from raw data to "Tested. Proven. Efficient." The video serves as both a high-level marketing asset and a technical deep-dive that builds immense customer trust in ABB’s accreditation.
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