A massive catalog of technical courses can often feel like a barrier rather than an invitation. For ABB Drives, the challenge was to take a high volume of global training data, ranging from instructor-led sessions to modular e-learning, and transform it into a digital brochure that feels approachable and easy to navigate. The starting point was a list of complex course benefits and technical specifications that needed a visual home.
The objective was to create an interactive brochure that empowers users to explore ABB’s training centers and course bundles independently. We wanted to lower the threshold for learning, ensuring that both seasoned engineers and non-technical staff could find exactly what they needed without the frustration of browsing endless spreadsheets or dense PDFs.
We focused on creating a clear, hierarchical structure that categorizes information into offerings and bundles. Key features include an interactive global map that visualizes ABB’s presence and a competency timeline that maps the entire learning journey. By focusing on UI/UX best practices, we turned static lists into a catalog-style experience where course objectives, outcomes, and modular benefits are laid out in a scannable, visually engaging format.
Technical training shouldn't feel like a hurdle. By applying psychological principles like bite-sized lessons and eye-catching visuals, we transformed a technical requirement into a strategic enabler of performance.
The result is a digital tool that invites learning. Users can now compare product-specific bundles, such as the Tech360° experience, with total ease. The brochure doesn't just list information; it builds confidence by making the path to certification clear and accessible. It’s no longer just a catalog—it’s a roadmap to high-performance operations.
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